BLUE NAILS @ SIAM PARAGON
location : Siam Paragon, Pathum Wan, Bangkok
area : 20 square meters
year : 2020
Blue Nails at Siam Paragon is located inside the department store area, where all brands of men’s clothing are displayed. Our assignment is to create a design that clearly presents Blue Nails’ identity and makes the brand distinctive and attractive. To stay on the budget, we adapt loose furniture we used in the Blue Nails pop-up store by adding rocks as a natural material on the base of the rail display. In addition to present a more natural look, the weight of the rocks helps keep the display in place. Basic elements of design, especially lines, are applied in the furniture to reflect the characteristics of thread and weaving. Steel frames of horizontal lines and vertical lines are layered to create a light perception and make the displayed items standing out.